Southern Ranges Grass-Fed & Finished

Southern Ranges is a premium grass-fed beef brand developed by Australian Meat Group (AMG), sourced from genetically superior British breed cattle including Angus and Hereford. The cattle graze on the lush green pastures of Victoria and southern New South Wales, regions internationally renowned for producing consistently high quality cattle thanks to reliable rainfall and a temperate climate.

Southern Ranges is available across three tiers: SR+ (Marble Score 0 to 2), SR2 (MB 2+), and SR4 (MB 4+). Every tier is 100% grass-fed and grass-finished, MSA graded for eating quality, free from added hormones and antibiotics, and fully traceable. The brand has won multiple awards for both flavour and eating quality, making it a benchmark for premium grass-fed Australian beef.

No cuts match your filters

Try removing one or two filters to see more options, or browse all cuts.

Clear Filters

Learn More

More about southern ranges grass-fed & finished

Origin: Victoria and Southern NSW

Southern Ranges cattle are raised across the lush green pastures of Victoria and southern New South Wales, particularly the Gippsland region. The area is internationally renowned for consistently producing high quality cattle thanks to fertile soils, reliable rainfall, and a temperate climate. These conditions favour Angus and Hereford breeds that thrive on grass.

Genetics: British Breeds

Southern Ranges sources only genetically superior British breed cattle, predominantly Angus and Hereford. These breeds are renowned for marbling, flavour, and eating quality even on a grass-fed diet. Working with select accredited farmers, Australian Meat Group ensures consistent breed quality across the supply chain.

Three Marble Score Tiers

Southern Ranges is available across three tiers, allowing buyers to choose the eating quality that suits their needs. SR+ offers Marble Score 0 to 2 for everyday premium quality. SR2 features Marble Score 2+ for richer flavour. SR4 delivers Marble Score 4+, a level usually only found in grain-fed beef, and represents the brand's highly limited and exclusive top tier.

100% Grass-Fed and Finished

Every Southern Ranges animal is 100% grass-fed and grass-finished. The cattle eat only natural pasture throughout their lives, with no grain at any stage. The grass-finishing approach produces a richer, more complex flavour with an earthy character and a slightly yellow fat colour from the natural carotene in the grass.

Hormone and Antibiotic Free

Southern Ranges cattle are raised without added hormones and free from antibiotics. The brand is 100% traceable from paddock to plate and processed at AMG's state-of-the-art facility in Dandenong on the doorstep of the Gippsland region. Strict hand-selected grading ensures consistent flavour, tenderness, and eating quality.

MSA Graded and Award Winning

Every Southern Ranges carcass is graded under Meat Standards Australia for guaranteed eating quality. The SR4 tier has won multiple awards for its intense flavour and superior tenderness, achieving a marble score rating usually only found in grain-fed beef while remaining fully grass-fed.

What is Southern Ranges Beef? +

Southern Ranges is a premium 100% grass-fed and grass-finished Australian beef brand from Australian Meat Group (AMG). The cattle are British breeds (predominantly Angus and Hereford) raised in the lush green pastures of Victoria and southern New South Wales. The brand is available in three marble score tiers: SR+, SR2, and SR4.

Where is Southern Ranges Beef raised? +

Southern Ranges cattle are raised across Victoria and southern New South Wales, with a particular focus on the Gippsland region. The area is internationally renowned for consistently producing high quality cattle thanks to fertile soils, reliable rainfall, and a temperate climate ideal for grass-fed grazing.

What is the difference between SR+, SR2, and SR4? +

Southern Ranges offers three tiers based on marble score. SR+ is Marble Score 0 to 2, the everyday premium grade. SR2 is Marble Score 2+, offering richer flavour. SR4 is Marble Score 4+, the brand's most exclusive tier with marbling usually only found in grain-fed beef while remaining 100% grass-fed.

Is Southern Ranges 100% grass-fed? +

Yes. Every Southern Ranges animal is 100% grass-fed and grass-finished. The cattle eat only natural pasture throughout their lives, with no grain at any stage. This produces a cleaner, more pronounced beef flavour with a slightly leaner texture and earthy depth from diverse pasture.

Is Southern Ranges Beef MSA graded? +

Yes. Every Southern Ranges carcass is graded under Meat Standards Australia (MSA), Australia's eating quality grading system. MSA grades carcasses based on tenderness, juiciness, and flavour for each individual cut, providing scientifically validated eating quality assurance.

Is Southern Ranges Beef free from hormones and antibiotics? +

Yes. Southern Ranges cattle are raised without added hormones and free from antibiotics. The brand is 100% traceable from paddock to plate and produced under strict quality standards by Australian Meat Group.

What cuts are available? +

Southern Ranges offers the full range of cuts including eye fillet, porterhouse, scotch fillet, rump, rib eye, tomahawk, brisket, chuck, and mince. The SR4 tier offers premium steaks with marbling usually only seen in grain-fed beef.

How does Southern Ranges compare to Cape Grim? +

Both are premium 100% grass-fed Australian beef brands. Southern Ranges comes from Victoria and southern NSW with British breed cattle and is available in three marble score tiers. Cape Grim comes specifically from north-west Tasmania's pristine air region with a single quality tier. Both are excellent choices with slightly different regional flavour profiles.

Is Southern Ranges Beef Halal certified? +

Halal certification varies by individual product. Check the product page or contact our team to confirm the Halal status of specific Southern Ranges cuts before ordering.

What does the fat look like and why? +

Southern Ranges fat has a slightly yellowish tint, which is natural and indicates a true grass-fed product. The colour comes from carotene that the cattle absorb from green grass. White fat usually means grain-finished, so yellow fat is a visual marker of authentic grass-fed beef.